Summer Bummer insurance
Sometimes, plans fall apart, and #ChipHappens—but wouldn’t it be nice to have insurance for those moments? Que Pasa’s Summer Bummer Insurance gave people the chance to “claim” their bummer and turn their summer into something memorable.
2025 The Innovation SABRE Awards Shortlist


Agency: Citizen Relations Toronto
CCO: Josh Budd
CD: Mark Mason
AD: Lauren Israel & Mark Mason
CW: Marly Dichter
Account Directors: Alex Green & Adam O’Neill
Strategist: Amber Ciolfe
Experiential: Kevin Wagman
Web Producer: Dan Sendecki