Summer Bummer insurance

Sometimes, plans fall apart, and #ChipHappens—but wouldn’t it be nice to have insurance for those moments? Que Pasa’s Summer Bummer Insurance gave people the chance to “claim” their bummer and turn their summer into something memorable.

2025 The Innovation SABRE Awards Shortlist

Agency: Citizen Relations Toronto

CCO: Josh Budd

CD: Mark Mason

AD: Lauren Israel & Mark Mason

CW: Marly Dichter

Account Directors: Alex Green & Adam O’Neill

Strategist: Amber Ciolfe

Experiential: Kevin Wagman

Web Producer: Dan Sendecki

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Kraft Dinner